Absolut Vodka* is a legend in the advertising world. Through some very simple creativity, this company accomplished what most marketers only dream of achieving - it turned a product into a collectible item. Interestingly, the collectible was not the product itself but rather the advertisement. Seriously, you can buy a book that is dedicated solely to Absolut advertisements. I’ve seen it - it’s outstanding! A great way to make yourself successful in this world is to do exactly what Absolut did - turn yourself into a collectible. No, I don’t mean this literally, but in a way I do. Find out what it is that makes you unique and sets you apart from the rest of the world, and use that to your advantage. One day, if you become unique enough, they might just write a book dedicated to you, too. *Please drink responsibly.

Absolut Vodka* is a legend in the advertising world. Through some very simple creativity, this company accomplished what most marketers only dream of achieving - it turned a product into a collectible item. Interestingly, the collectible was not the product itself but rather the advertisement. Seriously, you can buy a book that is dedicated solely to Absolut advertisements. I’ve seen it - it’s outstanding!

A great way to make yourself successful in this world is to do exactly what Absolut did - turn yourself into a collectible. No, I don’t mean this literally, but in a way I do. Find out what it is that makes you unique and sets you apart from the rest of the world, and use that to your advantage. One day, if you become unique enough, they might just write a book dedicated to you, too.

*Please drink responsibly.